How to send artwork that prints sharp

Vector beats everything

A vector file stores your logo as math, so it scales from a pen to a billboard with no loss. AI, EPS, SVG and vector PDF are all vector formats.

A JPG or PNG stores pixels. Enlarge it and you get soft, fuzzy edges — which is exactly what you notice on a printed shirt.

If pixels are all you have

Aim for 300 DPI at final print size. A 12-inch-wide chest print wants roughly 3,600 pixels across. A screenshot pulled off a website is typically 72 DPI and will not hold up.

We can often redraw a logo as clean vector art. It is a small one-time cost that pays off on every future order.

• Vector: AI, EPS, SVG, PDF
• Raster: 300 DPI at print size
• Transparent background: PNG, not JPG
• Avoid: Word, PowerPoint, website screenshots

Color, honestly

Screens are lit from behind and paper is not, so a color never looks identical in both places. Pantone values give us a real target to match to.

Different processes also have different limits — embroidery thread, vinyl and ink all have their own ranges. We will tell you before production if a color will shift.